If ESPN makes another long-form documentary a la TheLastDance, viewers would most like the cable network to reach further back into sports history for its subject
, viewers would most like the cable network to reach further back into sports history for its subject./Morning Consult poll, which asked 2,200 adults about the Michael Jordan docuseries and gauged interest in potential future subjects.
Somewhat surprisingly given its breakout success for ESPN — the series has drawn close to 13 million viewers per episode across all platforms since its April 19 premiere — the vast majority of poll respondents said they hadn't seen any of. Only 19 percent said they had watched some or all of the 10-part series, with men more likely to have tuned in than women .
Of those who did watch, though, the vast majority said they enjoyed it, with 56 percent saying they liked it "a lot." That sentiment cut across age, gender, ethnic and political lines, with healthy majorities of every demographic surveyed saying they enjoyedThe poll also asked whether people would be interested in watching a similar documentary about 21 different current and former athletes.
In the middle of the pack is NFL star Tom Brady, of whom 32 percent of respondents said they'd be interested in seeing a docuseries. ESPN has greenlit just such a a show, a nine-episode series calledThe poll also asked whether viewers would be interested in documentaries about 12 different dynastic teams in the four major team sports in the U.S.
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