“The original looks like the voice of a city. The new one looks like the voice of an investment bank or possibly a healthcare provider.'
Donate NowCity and state officials on Monday launched a new ad campaign called “We ❤️ NYC” that’s intended to counter pessimism about the city’s future and encourage civic engagement and pride among residents.“Let's all come together no matter if it's volunteering to clean up parks, volunteering at a homeless shelter. It's about all contributing together because this is the city we love,” Mayor Eric Adams said during an early morning CNBC interview ahead of a formal announcement.
Nostalgia, though, breeds diehards. Glaser’s logo remains the ubiquitous symbol of the city, emblazoned on T-shirts and souvenirs. And it even carries a New York City origin story: The late design legend said he sketched the logo with a crayon in the back of a taxi cab. The iconic power of Glaser’s design “comes from its simplicity, its boldness, the foursquare arrangement of its elements,” he wrote.
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