The new videogame marketing tactic: Pretending an old game is brand new

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The new videogame marketing tactic: Pretending an old game is brand new
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Viral arena FPS Hypercharge is the latest game to get a do-over launch.

to the game without saying that it was new, but at that point, the new game buzz had clearly done its job. Hypercharge has drawn a peak of 555 concurrent players in the last 30 days, but it appears to be on an upward trend.

Henson says the recent commotion started after he posted a video from the Hypercharge account about abuse he'd been experiencing from Xbox fans interested in the Hypercharge console port."I never imagined all this going viral, but I was in a bad place and wanted to start a conversation among other indie devs about the toxicity in the industry," Henson said.

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