Linear free ad-supported streaming TV (FAST) is booming. Four new services have been, or will be, introduced since 2019. Big media giants ViacomCBS and Comcast have bought Pluto TV and Xumo, respec…
When Peacock hits the market, there will be over 550 available channels to watch via FAST services. The content that is available on FAST can fall broadly into three buckets: older TV shows or movies that SVOD isn’t interested in; packaged digital-first video clips, often from YouTube channels; and big media utilizing library content in an effort to make their FAST services stand out.
Following Viacom’s purchase of Pluto TV in January 2019, Pluto created over 40 Viacom branded channels. In the era of peak TV, with, this is a smart strategy to attract viewers. Pluto’s audience grew from 12 million monthly users in January 2019 to 20 million by October after the purchase, and netted Viacom a billion dollars in domestic ad sales. Comcast is launching Peacock with a similar strategy, with their non-live FAST channels based entirely on NBCUniversal content.
Variety Intelligence Platform has published a special report, sponsored by Pluto TV, that provides extensive analysis of the domestic FAST market. Read on to learn:An extensive overview for each of the six major FAST services.
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