Clubs are increasingly keen to use fans when it suits them - and marginalise them when it doesn't
When announced the arrangements for the sale of their 2024-25 season tickets, they produced a fast-paced, emotionally charged video, extolling the virtues of their fans. ‘Our city. Our people. Our team’ was the slogan. It referred to the fans as the ‘heartbeat’ of the club. The final frame was a collage of pictures, half of whom were current players and half were fans, the clear message being that those in the stands were equal to those on the pitch.
You can make arguments either way on whether all of these cases are justifiable acts of caution or pointless acts of censorship, but they illustrate how the conflict between what might be described as ‘authentic’ fan culture, and the corporate nature, or hard reality, of modern football is inevitable.
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