The new CEO behind Burger King, Popeyes, and Tim Hortons reveals his plans for the future of the chains

United States News News

The new CEO behind Burger King, Popeyes, and Tim Hortons reveals his plans for the future of the chains
United States Latest News,United States Headlines
  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 153 sec. here
  • 4 min. at publisher
  • 📊 Quality Score:
  • News: 64%
  • Publisher: 51%

José Cil was named the new CEO of Restaurant Brands International, the parent company of Burger King, Tim Hortons, and Popeyes, in January.

Cil started working at Burger King in 2000, giving him almost two decades of experience in the fast-food business.with new quirky menu items like Chicken Fries, tech investments, and speedier service.

"We've got three amazing, iconic brands," Cil told Business Insider."They're in kind of different stages of the journey. All three of them have huge potential for growth here in the home markets and internationally." I started in 2000 at Burger King. I started as a lawyer, moved into operations in 2003. I spent about five and a half months in restaurants going through basic management training that anybody taking over a restaurant at Burger King would go through at the time: the food safety side of things, how to run a shift. I had a chance to learn all aspects of the business.

We're fundamentally still a growth company. Burger King was a really strong brand, well-known everywhere around the globe, but with kind of a small business relative to the size of the brand. What we felt we could do is if we had great people working closely with great franchise partners all around the world, we would be able to turn around the business in the US, and then accelerating growth internationally.

We didn't have any restaurants in France. We didn't have any restaurants to speak of in Russia. We didn't have much of a business in China. We didn't have much of a business in Brazil. What we did is we partnered with really strong operators and entrepreneurs in those markets. We created joint ventures where we had a minority stake in the company and we worked together to build really good management teams and then to grow aggressively.

We made progress on drive-thru speed of service. Last year we were named the fastest drive-thru in the US. It was a big step forward. I was really proud of the team and the franchisees for doing great work to make that progress over the course of many years. It wasn't a one-night or one-year exercise. It was work over many years.

It's not just for the brand. It's also by country and by area in which we operate. We're in 100-plus countries and territories for Burger King. We're expanding rapidly with Popeyes in the US. We're growing in Canada. We're growing in Latin America, and in some markets in Europe. We're growing aggressively in Asia as well. With Tim Hortons we've just started in China. We started in Mexico, in Spain, in the UK, Philippines.

They built a really good app. It's simple, easy to use, visually very appealing. It had mobile order and pay, plus other features that were really great, very unique, and bespoke couponing so it was really cool. The idea behind the campaign was to have them download the app near one of our main competitors — I never mention them by name — go to one of their locations using the geo fencing technology that they had in the restaurants.

I lived in Europe for a long time. I have friends that were Canadian in both Spain and in Switzerland and that's all they talked about. I became really popular with my Canadian friends in 2014 when we acquired Tim Hortons because it's an icon more so than a cult.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

BusinessInsider /  🏆 729. in US

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Burger King pulls New Zealand chopsticks ad after outcry in ChinaBurger King pulls New Zealand chopsticks ad after outcry in ChinaBurger King pulled a promotional video in New Zealand showing customers trying to eat burgers with chopsticks after it sparked an outcry in China and demands for an apology from the U.S. fast food chain.
Read more »

Whopper Of A Turnaround: At Burger King, The 3G Capital Model Actually WorkedWhopper Of A Turnaround: At Burger King, The 3G Capital Model Actually WorkedTo fix Burger King, Daniel Schwartz, 38, turned to 3G Capital’s standard recipe for comebacks: cut costs, incentivize management—and stay hungry for acquisitions. This time it worked.
Read more »

Whopper Of A Turnaround: At Burger King, The 3G Capital Model Actually WorkedWhopper Of A Turnaround: At Burger King, The 3G Capital Model Actually WorkedTo fix Burger King, Daniel Schwartz, 38, turned to 3G Capital’s standard recipe for comebacks: cut costs, incentivize management—and stay hungry for acquisitions. This time it worked.
Read more »

Burger King in New Zealand removes 'ignorant' chopsticks adBurger King in New Zealand removes 'ignorant' chopsticks adBurger King in New Zealand has removed an advertisement showing diners eating burgers with oversized chopsticks after a social media backlash.
Read more »

Burger King pulls New Zealand chopsticks ad after outcry in ChinaBurger King pulls New Zealand chopsticks ad after outcry in ChinaBurger King pulled a promotional video in New Zealand showing customers trying t...
Read more »

Whopper Of A Turnaround: At Burger King, The 3G Capital Model Actually WorkedWhopper Of A Turnaround: At Burger King, The 3G Capital Model Actually WorkedTo fix Burger King, Daniel Schwartz turned to 3G Capital’s standard recipe for comebacks: cut costs, incentivize management—and stay hungry for acquisitions. This time it worked by chloesorvino
Read more »

Vogue publisher Conde Nast hires former Pandora CEO Roger Lynch as global CEOVogue publisher Conde Nast hires former Pandora CEO Roger Lynch as global CEOConde Nast, the publisher of Vogue, Vanity Fair and the New Yorker, has hired the former chief executive of Pandora as its first global CEO, the company said...
Read more »

Burger King’s chopsticks ad is just the latest example of branding gone wrongBurger King’s chopsticks ad is just the latest example of branding gone wrongThe fast-food chain debuted an ad showing customers eating its Vietnamese-style burger with chopsticks. Customers blasted it as culturally insensitive.
Read more »



Render Time: 2025-02-24 09:12:56