London-based Scot, the writer Craig McLean is consultant editor at The Face and contributes to The Daily Telegraph, Esquire, The Observer Magazine and the London Evening Standard, among other titles. He was ghostwriter for Phil Collins' bestselling memoir Not Dead Yet.
career, has travelled over from his base in Cupertino, California to London to discuss the relaunch of the company’s iconic portable speaker, the Beats Pill. It now comes with an elevated 'Ingress Protection' rating of IP67 for water- and dust-resistance, and a battery life that’s doubled from 12 to 24 hours.
That's really important. I go back to what I said about the premium segment... the focus is on making sure the new Solo 4 sounds incredible. We have a dedicated studio set-up in Culver City, where we're based in LA. the team sits there, it's all about the sound. there's no one better in the world than Dr. Dre and Jimmy Iovine, who spent most of their lives in recording studios and actually setting the bar as high as possible.
Which is really sad. If I went to a dinner party at Jeff's, I would look at his CD collection or vinyl collection and be like: 'Oh, wow, this guy likes Pink Floyd!' Then we would talk about that and be like: 'Oh my God, you have really old music tastes!' Stuff like that. So that was the origin of the festival idea.
And by the way, we're very committed to continuing to do that. We want to use our relationship with artists, and we want to use technology to continue to push the envelope, and make Apple Music the premium place it is.That's right. Ever since the company , we've always been about the creators, whether it's an artist, songwriter, sound engineers, anyone involved... And you can see that.
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