Accounts cutting full episodes of shows like Ugly Betty, Grey’s Anatomy, and South Park into three-minute parts are sparking a new love for old shows — and streamers are getting in on the gam…
watching grey’s, pose, satc and ugly betty on tiktok rn and always think hey i might actually start the rewatch after i close tiktok but i DON’T. SHAME ON ME. is this who i am nowIn fact, series split into parts on TikTok can receive such a steady bump in viewership that streaming brands have attempted to adopt the model for their own social media strategies. Hulu, Peacock, Max, Netflix, and Starz have all posted clips from their most popular series in parts on TikTok.
There’s a clear marketing appeal to this type of formatting. Posting clips just under three minutes usually allows accounts to escape copyright laws under the Fair Use Doctrine, as posting full episodes without a break would incur takedowns on platforms like Twitter or YouTube, communications professor Lindsay Hahn tells.
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