The NCAA's $2.8 billion pay deal doesn't deal with many of the problems in college sports
and exploitation of labor have a way of catching up with an organization, as I learned while reporting my new book,is no exception to these truisms, despite more than a century of profiteering on the backs of student-athletes and zealously punishing anyone with the temerity to do what everyone knew was so widespread as to be both epidemic and endemic to college sports: cheat.
The overwhelming portrait that emerged from Blazer’s efforts to reveal the truth of college sports was predation and corruption on an epic level. In the government’s indictment, the colleges were portrayed as the victims of the bribery scheme, but that was a perverse mischaracterization relied on for legal reasons. The real victims were the student athletes who didn’t know that their lives were being trafficked by adults who were supposed to be looking out for their best interests.
The settlement also doesn’t address the problems with the NCAA’s Name, Image, Likeness program. As constructed, the NCAA provides no protection for student-athletes in striking NIL deals with boosters or others conniving to manipulate them to sign exploitative contracts and profiting in the myriad ways I describe in.
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