'NBA DAO wen?' Opinion by debut CoinDesk columnist magdalenakala NBA
Magdalena "Mags" Kala is a cross-stage investor in consumer web3 startups. She is passionate about consumer behavior, brand building, and the mainstream future of web3.
This optimization lens, however, creates a natural innovation ceiling for the league when it comes to Web 3: NBA’s tight control of its brand, product, and business model is directly at odds with the Web 3 mindset of yielding that control to fans and players – the stakeholders who make the product work.ConstitutionDAO might have failed at acquiring an original copy of the U.S.
Love/pride: Emotional benefits require real connection that fan tokens have not yet meaningfully provided. Thus far they’ve been monopoly money but without the board to play on or friends to play with. In short, fan tokens are just an incremental solution that’s more an illusion of Web 3 innovation than real change in the relationship between fans and teams/leagues.
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