The sport's powerhouses—Louisville, Kentucky, Indiana, Duke—dominate the top of the list. And those positions are fortified enough to last through both wins and losses.
in total home game attendance despite a mediocre on-court performance; ticket sales totaled $14 million.
Close behind the Cardinals in total revenue is cross-state rival Kentucky, which has generated an average of $49 million per year. The Wildcats have led the nation in average home game attendance for
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