The most popular search engine in the world is about to get an AI overhaul

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The most popular search engine in the world is about to get an AI overhaul
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A new revolutionary AI integration is to be added to the most popular search engine. 9News

is moving forward with plans to bring AI chat features to its core search engine as it works to keep pace with a wave of new artificial intelligence tools that could threaten the company's dominance online for the first time in decades.

The immense attention on ChatGPT reportedly prompted Google's management to declare a "code red" situation for its search business. In CNN's virtual demo of the tool ahead of Wednesday's announcement, the AI search tool answered questions about why bees were so important to our ecosystem, whether the Sound Hotel in Portland, Oregon has Peloton bikes and what are some local chess camps for kids, in a matter of seconds.

Unlike other chatbots, such as ChatGPT, Snapchat's My AI tool and Bard, Google's search tool is purposefully devoid of a "persona.""It won't respond with 'I think' or express opinions on things.But that choice can make for a jarring experience, if you've spent months using other tools. The feature aims to provide "a level of understanding of an image rather than taking it at face value," Edwards said.These efforts highlight Google's commitment to move forward with AI even as the technology behind it has sparked concerns.

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