Ahead of National Hot Sauce Day on Jan. 22, online grocery delivery and pickup giant, Instacart, set out to find how Americans feel about hot sauce.
Ahead of National Hot Sauce Day on Jan. 22, online grocery delivery and pickup giant, Instacart, set out to find how Americans feel about the condiment.
"One thing is certain when it comes to Americans’ food preferences — everything is better with hot sauce," Instacart Trends Expert, Laurentia Romaniuk told FOX Business. "With more than 1,000 hot sauce products to choose from on the Instacart marketplace, customers last year purchased a whopping 444,854 gallons of their favorite fiery sauce, which goes a long way considering a typical serving size is only one teaspoon.
Using Instacart purchase data from December 2020 through November 2021 and Harris Poll survey data of 2,025 adult Americans in December 2021, the ecommerce platform has revealed the most popular hot sauce in each state in America, along with the top 10 hot sauces in the nation. It may be a heated debate in your household, but it’s safe to say Americans love their hot sauce with nearly three quarters of respondents using hot sauce on their food, and of that cohort, 67% saying they are passionate about their favorite brand. As for which hot sauce reigned supreme, Huy Fong’s Sriracha is the most purchased hot sauce across the nation and the top hot sauce in 31 states.
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