The Morning After: The Threads honeymoon may be over
How many times have you posted to Threads this week? After becoming the fastest-growing social network of all time, new data from analytics firm SimilarWeb suggests engagement on Threads hasThreads saw daily active users decline from 49 million on July 7th to 23.6 million on July 14th, SimilarWeb writes in a new report. That’s still… millions, of course.
In a Threads post on Friday, Instagram’s top exec, Adam Mosseri, suggested the company wasn’t particularly focused on engagement metrics at this stage. He wrote, “Our focus right now is not engagement, which has been amazing, but getting past the initial peak and trough we see with every new product and building new features, dialing in performance and improving ranking.”Great deals on consumer electronics delivered straight to your inbox, curated by Engadget’s editorial team.
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