'It just exploded into crazy,' she said.
The mother who helped give birth to the gender-reveal craze now wants everyone to stop obsessing about gender reveals.
‘It just exploded into crazy.’ Jenna Karvunidis Indeed, a YouTube representative has told MarketWatch that gender-reveal videos were first uploaded to the Google-run GOOGL, -0.27% GOOG, -0.88% site in 2009. YouTube saw a 60% bump in views for gender-reveal videos by 2017. Party City PRTY, -3.95% launched a gender-reveal line in 2016 that has grown to include 75 different products, and Amazon AMZN, -1.57% and Etsy ETSY, -2.46% boasts dozens of pink and blue reveal-themed products.
‘Who cares what gender the baby is?’ Jenna Karvunidis Social media has encouraged increasingly over-the-top gender reveals — with, by way of example, alligators biting into balloons filled with blue Jell-O, crop dusters filling the air with pink vapor, and big-league players hitting baseballs that burst into pink or blue powder.
Related: Oh, baby: Lasagna, exploding baseballs and bath bombs are part of the booming gender-reveal industry
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