Peso Pluma's twist on traditional corridos have him under the spotlight. He likes the pressure.
At just 24 years old, the singer from Jalisco has already made history, becoming the first Mexican artist to crack the Top 10 of the Billboard Hot 100 alongside Eslabon Armado with “Ella Baila Sola,” and outranking heavy-hitters like Drake and Harry Styles on Spotify’s Global Artist chart. These milestones haven’t just lifted Pluma to new heights, but taken the regional Mexican music scene along with him.
Pluma only has a few minutes before he needs to rush out of his New Orleans hotel room to make it to soundcheck. Sporting a black backwards cap and a simple white Burberry tee, his laid-back energy is a world away from what you might expect of a major star a few hours away from his next arena show. But that’s just how Pluma is—not cocky, but confident that things will work out; that this is exactly where he’s supposed to be.
Even within the world of Mexican music, corridos have often been seen as outdated—the kind of music your grandpa might put on the radio, not the kind you would go dance to at a club. It’s a narrative genre, one driven by stories of romance, heartbreak, and, in the case of the controversial “narcocorridos,” the exploits of drug traffickers. The subjects may vary, but for years, the guitar-driven instrumentation stayed the same.
With his bluntly chopped bangs, mullet, and subdued streetwear style, Pluma’s look is a marked departure from the ranchero aesthetic that remains popular with other Mexican and Tejano acts. Where those artists might splurge on a high-end cowboy hat or a flashy belt buckle, Pluma is more likely to accessorize a black t-shirt with a $500,000 Spider-Man chain.
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