The retail apps have exploded in China and internationally thanks to bargain-basement pricing. But a potential import crackdown from the US and other countries could slow the momentum.
Zhang Xiaomeng, who lives in Beijing’s expensive central business district and runs her own design agency, had been putting off downloading Pinduoduo. Despite its popularity, she disliked how it gamified shopping, particularly a feature that prompts users to enlist their friends to click on a link in exchange for a price cut. This year, she finally gave in. “Things there are cheap,” she says.
” Tsai didn’t mention Pinduoduo by name, but from its beginnings, the shopping platform has never made the merchant its focus like Alibaba did: It has always prioritized getting the user the lowest price online. “In retail ecommerce, price wars are continuous and will never stop,” says Zhuang Shuai, retail analyst and founder of Bailian Consulting. “They’re effective in the short term but not a long-term effective way to compete.
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