.IMVU, the online metaverse and social networking site, will host a runway show Collina Strada, Mowalola, Gypsy Sport, and more on May 27
the virtual one. His latest IRL runway was a celebration of his Chicano heritage; on IMVU, his avatars will be modeled on his muses and other people he’s worked with, only with alien-ish blue and green skin and otherworldly features.
If that comes to pass, it might be the first time the Costume Institute purchases a piece off a virtual Etsy. IMVU operates on an open pricing model, meaning creators can claim their own prices on the digital items that they make and sell. It also has its own cryptocurrency VCOIN that can be exchanged both on the IMVU platform and off it, so creators can make real-world money based on their digital sales. “It’s kind of like Etsy, in that way,” acknowledges Aamodt.
All this has implications for the wider fashion community. Chanel announced that it’s planning an in-person haute couture show in July, and September’s New York Fashion Week schedule is looking livelier than it has in years. As the industry rushes back to the runway, shows will be smaller; COVID-19 safety protocols will require it. What’s regained in intimacy is likely to be lost in exposure.
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