The Met Gala strengthens businesses ranging from hotels and restaurants to fashion and jewelry brands.
’s reach is global — and its glitter doesn’t just sparkle on celebrity guests, but also boosts designer and luxury brands, stylists, hotels and all sorts of businesses.
He said dressing celebrities for the Met Gala is a way to reach more people than they ever could through traditional media, whether it’s a magazine or an ad. “Everyone tunes in with their iPhone for the red carpet. It seems like brands really look at it as a return on their investment. They continue to make major investments. Part of this also came about because the actors were on strike for so long, so this was a major opportunity for them. It is a revenue stream.
It appears that companies at all price levels want a piece of the action. “Everyone wants to get involved. The bigger houses have a lot of manpower. This year, because of the ‘Sleeping Beauties’ theme, I imagine you’ll see dresses inspired by the house’s couture or vintage, or you could see actual vintage. At the Oscars, Anya Taylor-Joy had that Dior dress, inspired by a famous 1949 dress. This means a lot to the consumer.
To be sure, the Met Gala helps spark tourism, not just in early May but in the months that follow, as well as museum visits, both of which are key to the city’s economy. In 2023, 62 million visitors came to the city and that figure is expected to be higher this year, according to a City Hall spokesperson. New York City Mayor Eric Adams has been a part of the festivities before and may be again Monday, joining Zendaya, Jennifer Lopez, Bad Bunny and Wintour, the evening’s co-chairs.
The Mark is fully booked, and with guests who are making their reservations further in advance, according to Haro. The early booking trend is also evident in its restaurants and bars. Cabin Creative’s founder Julia Flynn, who works with brands and celebrities, said, “Where I see companies having the largest advantages are in hospitality; no one discusses the incredible leaps and hurdles it takes to get into the actual hotels that host everyone; the Carlyle, Mark, Bowery Hotel and funny enough The Pierre. It’s increasingly becoming more challenging on the Upper East Side to find lodging for the celebrities, agents, managers, makeup artists, etc.
To get ahead of the 100-plus demand for bouquets, Belle Fleur NYC delivered some orders Sunday, which is usually a day off, in advance of Monday’s blitz. With even more orders expected Tuesday and Wednesday, co-founder and creative director Meredith Waga Perez said, “It’s not just the celebs that are spoiled with the most exquisite flowers, but there’s also the post-gala thank you bouquets to grace the desks of designers, jewelers and editors.
Agreeing how the media goes into overdrive year after year over the celebrity attendees, Scotto said that she, like many, is very interested in Amazon honcho Jeff Bezos’ fiancee“I want to be a friend. I don’t care — I’ll find a corset. I’ll do something to hang out with that woman. And she was a correspondent for ‘Good Day LA.’”
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