“The Marvels” appears to be set to open to $60 million to $65 million this weekend, which would be one of the lowest debuts of a Marvel Cinematic…
Initial predictions saw"The Marvels" opening to between $75 million and $80 million domestically, but those figures have shrunk to a range between $60 million and $65 million in recent weeks.
Initial predictions saw the film opening to between $75 million and $80 million domestically, but those figures have shrunk to a range between $60 million and $65 million in recent weeks. No MCU film has opened in that range since 2011, according to data from Comscore.The only films that have opened lower than $60 million have been 2015's"Ant-Man," which debuted with $57 million in 2015, and 2008's"Incredible Hulk," which opened with $55 million.
However, in Disney's exuberance to pad its fledgling streaming service Disney+ during the pandemic, it saturated the market with hit-or-miss television series. It introduced dozens of new heroes and villains as well as fundamentally altered the universe in which previous films had been set. For many casual fans, the inundation of content began to feel more like homework than entertainment.While shows like"Loki,""Ms.
"The fact that marketing spots for this particular movie are leaning on nostalgia and clips from 'Endgame' represents a red flag in and of itself," Robbins said. If"The Marvels" does flop at the box office, it could push Disney to more aggressively look for a reset. Especially, since it's already facing an uphill battle with actor Jonathan Majors, who it chose to take on the role of Kang, the next big bad in the MCU."At the time the pandemic hit, we were leaning into a huge increase in how much we were making," CEO Bob Iger said during Disney's earnings call Wednesday.
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