The epic road trips created by the Big Ten’s West Coast expansion are finally here, and they’re creating cool new opportunities for fans all across the continent. Indiana visited UCLA last weekend and brought along thousands of fans eager to see its team at the Rose Bowl.
Indiana wide receiver Miles Cross, right, makes a catch on a pass as UCLA defensive back Devin Kirkwood defends during the first half of an NCAA college football game, Saturday, Sept. 14, 2024, in Pasadena, Calif. Indiana wide receiver Elijah Sarratt, left, makes a catch as UCLA defensive back Kaylin Moore defends during the second half of an NCAA college football game, Saturday, Sept. 14, 2024, in Pasadena, Calif.
The Hoosiers and Bruins had never met on a football field, and Indiana hadn’t played on this hallowed grass since the 1968 Rose Bowl, when it lost to a USC team led by O.J. Simpson. Thousands of Indiana fans made up for lost time last weekend, whether they made the trip out West for the weekend or reunited with their school after moving to Southern California themselves.
“On single-game sales, that’s been a nice increase to see the level of interest from those other schools,” Jarmond added. “Indiana had a strong response and brought a big contingent out here. There’s a lot of interest in the Minnesota game. And then Iowa, that’s Homecoming and a Friday night game. From what I understand, they have added one or two Delta flights from Iowa direct to LA to help the Iowa contingent come to that game. Up and to this point from a year ago, it’s been much better.
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