Google announced plans to shut down the consumer version of Google+ after a previously undisclosed security flaw was brought to light. Launched in June 2011, Google+ was Google’s most ambitious attempt at creating a social networking platform.
Yesterday, It rapidly gained millions of users, but as usage slowed, Google wedged Google+ into countless services, pushing people to join and use the network — whether they wanted to or not. It never quite took off, and in 2015, the company said it had plans to drop Google+ as a requirement across its products. Today, even Google admits Google+ has “low usage and engagement” and that 90 percent of Google+ user sessions last less than five seconds.
Search Google used Google+ to personalize search with an integration called “Search plus Your World” in 2012. The feature lent a social context to search results. So, if you were logged into your Google+ account while using it, then photos and posts from a your account and the people in your Circles would be injected into the results. According to Search Engine Land, Google no longer personalizes search results outside of a “user’s location or immediate context from a prior search.
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