Darren Cox discusses his inspiration for the GT Academy, what he thinks of the film, and the unique race car he’s having auctioned.
insider came up with the idea to have those gamers see if they could race for real in what became the GT Academy. Some did so well that a movie was made about it and named after the game. Oh, and the real race car plays itself in the movie, is also in the video game, and will now be auctioned on August 25, the same dayo, which focuses on the GT Academy and its mission to turn gamers into real racers.If your mental wheels are now doing doughnuts, don’t feel bad.
When I was with Nissan in the UK, we did this co-promotion with PlayStation where we had a special-edition [Nissan] Z coming up, and PlayStation had the new Gran Turismo 4 game coming up, so we did an event where we gave the car away and PlayStation put the car in the game. These were gamers, and they didn’t have to qualify. They drove a Murano, then a Pathfinder on a 4×4 course, and then a 350 Z. Then they drove the game on a simulator. The best driver would win the car.
GT Academy graduates, Jann Mardenborough, Ricardo Sanchez, Romain Sarazin, and Johnny Guindi taking turns behind the wheel in a Nissan GT4 racer durung the 2017 Dubai 24 Hour.In the film, it takes three minutes for me to get the project signed off. In reality, it took me three years. You can imagine two very conservative Japanese companies, and gaming was not seen as a marketing platform like it is today. And McLaren was the only one building their own F1 simulator at the time.
—which you’ll see in the film—and won the GT Pro Championship in Europe. Someone reminded me recently that we made 500 separate episodes and had 97 TV stations around the world who took the show.Ordóñez won the first year and Jann [Mardenborough] won the third year, and he’s the one the film is about. Ordóñez is not mentioned in the film, so it’s as if Jann is the first one.
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