The Mamas majority: CaseyDeSantis seeks to boost her husband to victory in 2024
Florida first lady Casey DeSantis took the stage in a barn full of women and mothers in Johnston, Iowa, joining Gov. Kim Reynolds for the launch of Mamas for DeSantis. The event marked the movement's transition to the national stage after its success during Gov. Ron DeSantis's reelection campaign for governor in 2022.
"Well, they have to try something," Republican political strategist John Feehery said."I'm not sure if having Casey out there is going to help him break through." She noted that mothers are a"strong coalition" for candidates but added,"It's going to take more than the family members to move a candidate even closer to closing the lead with Trump. The first step is the candidates have to define themselves, and they have to go after Trump."
DeSantis is looking to do exactly that. According to sources with knowledge of the DeSantis team's strategy, the campaign is aiming to position the governor as the parents' candidate over any of his competitors. Casey's solo debut in Iowa featured a conversational tone as she sat next to Reynolds while donning camouflage pants and a white"Mamas for DeSantis" T-shirt.
"I can tell you with what Gov. DeSantis has done, he will lead the charge, and he will clean house, and he will ensure that parents have the rights to be able to make the decisions that they think best for their family," she said. "It's always nice to have Casey DeSantis out there because she's very attractive and well spoken and articulate, has a great message, but that's not why Ron DeSantis would win or lose," Feehery explained. He further suggested that DeSantis is trying to run as a"more conservative version of Trump," but, according to him, voters are content with how conservative Trump is.
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