The maker of Invisalign plunges on weak earnings as fewer North American teens need teeth straightening

The company's popular tooth-aligning product sold fewer units than anticipated, and at lower average prices than the previous quarter.

Align Technology shares plummeted roughly 20% in early trading Thursday after the company's Invisalign product didn't sell as well as anticipated in the second quarter. The company attributed the drop to"a more crowded competitive environment" for young adults in North America and slowed growth in China. Align's CEO said North American sales are already recovering in July as doctors return to Invisalign after trying competing products. Watch Align trade live here.

Align Technology shares plummeted roughly 20% in early trading Thursday after the company's Invisalign product didn't sell as well as anticipated in the second quarter. The company attributed the drop to"a more crowded competitive environment" for young adults in North America and slowed growth in China. Align's CEO said North American sales are already recovering in July as doctors return to Invisalign after trying competing products. Watch Align trade live here.

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