The Lost Season—What the Post-Crash Collections of Fall 2009 Can Teach Us About Menswear Post-COVID

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The Lost Season—What the Post-Crash Collections of Fall 2009 Can Teach Us About Menswear Post-COVID
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Here's what 'the lost season,' the post-crash collections of call 2009, can teach us about menswear post-COVID

Between US home sales peaking in February 2007 and the unraveling of that sub-prime-fueled spike leading to the bankruptcy of Lehman Brothers and the crash of September 2008, many painful events created many painful consequences. One of them, infinitesimally minor in the grand scheme of life but increasingly notable to us, was that Style.com, the still-loved forebear of Vogue Runway, hit some turbulence—and our menswear coverage was the chief victim.

Luckily when looking back at The Lost Season , there are some great surviving dispatches from Adam Tscorn of the LA Times, Guy Trebay of the New York Times, , as well, of course, as a tranche bySee the Dries Van Noten Fall 2009 Menswear CollectionFocusing upon the fall 2009 coverage from that January by looking at those historical reports, plus what can be Googled of the collections themselves paints a fascinating snapshot of a moment.

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