The Look of the Summer Is Seafood Kitsch

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The Look of the Summer Is Seafood Kitsch
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Clearly, we aren’t just eating tinned fish, but wearing it too

Admittedly, my ad algorithm is more attuned to these items than most; I’ve been coveting designer Erin Robertson’s no-longer-availablefor years. But the seafood kitsch aesthetic is clearly having its big fashion moment beyond my feed alone. So, why is the idea of wearing seafood — or filling our homes with it — so broadly appealing right now?

I’d wager that part of it is the inherent luxury in eating seafood. Wearing these seafood-themed items, many of which are very pricey, conveys on multiple levels a comfortable lifestyle: Not only can you buy the $275 seafood tower dress or the $650 oyster shoes, but you also signify that you’re familiar with a kind of eating that includes seafood towers and tins of caviar.

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