Warner Music Group executives break down how 'Running Up That Hill' was added to StrangerThings and elaborate on how digital platforms have opened up new opportunities for artists
“TV in general has exploded in the last three or four years, because of Netflix, Amazon Prime, Disney and because everybody else is trying to get into this space,” Tim Miles, senior vp sync, U.K. and Europe, at Warner Music Group tells. “But we have never seen anything like this in terms of getting a number one record,” adds Tom Gallacher, senior director, digital & marketing at Rhino, Warner Music’s catalog arm. Warner Music and Rhino distribute music from Bush’s label, Noble and Brite.
longest TV negotiation I have ever seen, because they had to get it right. The song is obviously so powerful. They must have had some backups, but I’m sure this was their absolute favorite.” The Warner Music executives point out that they had already had a successful integration in season three of, which used Limahl’s “Never Ending Story,” which Warner Music distributes. “We all saw that and thought gosh, if ‘Running Up That Hill’ is used in a similar way, we are in for a treat,” Miles recalls.
Don’t ignore films as a big potential driver for interest in catalog music either, the executives highlight. Led Zeppelin’s “Immigrant Song,” for example, which Warner Music distributes, was featured inand its teaser trailer, leading interest in it to spike on various platforms. “That was a great way not just to introduce it to new audiences, but also change the band’s perception of the way these things can be used,” says Gallacher.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
‘House Of The Dragon’ Launch Unites The Houses Of Warner Bros. Discovery In Final PushWhat’s that, you say? There’s a new show about dragons on HBO tonight? Unless you’ve been held in extreme isolation recently, you’re likely aware that House of the Dragon bo…
Read more »
House of the Dragon: Game of Thrones Spinoff Raises Houses Banners for Batman, Harry Potter, and MoreCorporate synergy is king as Warner Bros. Discovery properties raise a banner for HBO's House of [...]
Read more »
Head in the Clouds Festival spotlights Asian music, food and cultureThe two-day festival near the Rose Bowl in Pasadena features artists from numerous countries and genres.
Read more »
MSG Entertainment mulls Madison Square Garden, Radio City Music Hall splitMadison Square Garden Entertainment said Thursday that it will explore potentially spinning off live entertainment venues and a bevy of other assets into a separate company.
Read more »
Back-to-School Guide: Stores to Shop Your Way Into Austin MusicDress for the job you want: stylish scenester – plus recommendations on record shops and instrument stores
Read more »
Thalia Hall Block Party Brings Local Music Acts to Allport StreetThe Thalia Hall Block Party will bring live music and food vendors to Allport Street directly in front of the historic music hall. Organizers are hoping it will become an annual tradition.
Read more »