The London Marathon’s method for reducing plastic bottles: edible seaweed pouches.
By Peter Holley Peter Holley Technology reporter Email Bio Follow April 29 at 12:56 PM As participants in the London Marathon entered mile 23 on Sunday, they were greeted by a new kind of refreshment: Golf ball-size pouches made from seaweed and filled with a sports drink.
Video taken during the race showed runners doing exactly that, offering race organizers and company officials a mass experiment in the use of an alternative sustainable material. Scientists have called plastic litter, which is being dumped in the ocean at alarming rates, “one of this generation’s key environmental challenges.”
Just to reassure you, these photos will have been taken before our cleaning teams had swept the road. We take our responsibilities seriously and we aim to collect *every* bottle used and every bottle we collect goes to be recycled. Thanks, VMLM pic.twitter.com/0TmbKeiUrH
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