More than 70 businesses used more than 1,000 AI-generated salespeople to drum up sales as a marketing tactic, a new investigation finds
When Renee DiResta, a Stanford Internet Observatory researcher, received a software sales pitch on LinkedIn, she didn’t know that it would lead her down a rabbit hole of over 10,000 fake corporate accounts of LinkedIn.
When the Stanford researcher DiResta responded to an AI-generated salesperson’s message, she was finally contacted by a real employee to continue the conversation. While the investigation couldn’t spot who authorised the usage of fake profiles to send messages to users on the website, nor any illegal activity, it did, however, conclude that the usage of fake profiles being used by companies illustrates how technology used to spread misinformation and propaganda has now “made its way to the corporate world.”
"Our policies make it clear that every LinkedIn profile must represent a real person. We are constantly updating our technical defences to better identify fake profiles and remove them from our community, as we have in this case," LinkedIn spokesperson Leonna Spilman said in a statement.
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