If Spotify follows Apple Music’s decision to raise music subscription prices, hundreds of millions of additional dollars will flow to services, rights holders and creators.
, for example.) Thus, the actual impact is likely to be lower next year and in successive years.
Spotify could follow with similar price increases in the U.S. of $1 per individual subscription, though it may not further raise its family plan price on top of the $1 increase, to $15.99, that it imposed in April. Spotify also has discounted plans for students that cost $4.99 per month. For these purposes, Billboard assumes those discounted plans will remain untouched.
Higher rates from the two largest subscription services in the U.S. would make songwriting and recording catalogs more valuable, too. Price increases will add revenues to a catalog’s existing royalty income, and streaming growth has been positively correlated with higher valuations of music catalogs. Asfound that streaming accounted for 62% of the average multiple paid for songwriting catalogs in 2021.
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