Latin music has taken the world by storm. Across platforms like Spotify and Apple Music, numbers have skyrocketed, making it the fastest growing streaming genre in the United States. The Latin Grammy Awards, which celebrates its 25th anniversary this year, has worked to recognize and promote Latin music worldwide.
FILE - Karol G poses with her Latin Grammy gramophone-shaped trophies for best urban album; album of the year; and best urban fusion/performance, during the 24th Annual Latin Grammy Awards ceremony, in Seville, Spain, Nov. 16, 2023. FILE - Producer and songwriter Edgar Barrera, from left, Camilo, IZA, and Manuel Carrasco perform during the 24th Annual Latin Grammy Awards , in Seville, Spain, Nov. 16, 2023.
While the Grammys focus on the U.S. market, he says, the Latin Grammys have different global considerations. “Our voting process is, I would say, identical, but it has some adjustments for the international component that we have that they don’t.” “We are a licensee of the Recording Academy,” said Abud. “The Recording Academy has four members on my board, including their chair and their CEO.”as Abud describes them. But today, he said, artists are singing in Spanish. “They don’t have to do the crossover.”
He traces the story of the Latin Grammys to 1997, when the Recording Academy started paying closer attention to Latin music. That same year, the Latin Recording Academy was established to celebrate the diverse musical landscape of Latin music in Latin America, Spain, Brazil, Portugal and beyond — not just the artists breaking through in the U.S.
South America Latin Grammy Awards FL State Wire Bad Bunny Anitta Carlos Vives Music Shakira Arts And Entertainment Joe Jonas Juan Luis Guerra Apple Inc. Karol G Jon Bon Jovi Luis Fonsi Madonna DJ Khaled Pitbull Myke Towers Kali Uchis Miami
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