Americans fed up with the shop-until-you-drop mentality are trying to make living with less trendy.
Americans fed up with the shop-‘til-you-drop mentality are trying to make living with less trendy. Influencers on social media often peddle lifestyles or products to followers, urging them to buy new clothing, high-tech cleaning gadgets or the hottest new haircare product. But some people say they have become disillusioned with what they perceive as pressure to constantly purchase new things.
Many partaking in underconsumption core also say they’re fed up with what they perceive as inauthentic marketing from companies and influencers alike. Wiebe points out that influencers are often gifted items or paid by companies to promote their products, making their seemingly extravagant spending habits unrealistic for most Americans. “The warning that I’ve been giving to retailers is that it’s very easy for this to turn over into something a bit negative.
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