While Apple undoubtedly dominated the global tablet market... again, a number of things are not clear from the latest reports, starting with whether or not overall sales declined in Q2.
But while global demand has been on the decline for the last year or so, some major vendors are clearly better positioned than others to stop the bleeding and possibly even increase their sales figures again after certain disruptive factors are straightened out.
There's a fairly large difference between quarterly sales of 38.9 and 40.5 million units, and although both analytics companies unsurprisingly rankat the top of the vendor chart, Strategy Analytics is considerably overestimating Cupertino's numbers compared to the IDC. It's obviously hard to draw many clear conclusions from such unclear data, but Apple did definitely manage to confront those aforementioned industry-disrupting factors better than the competition, keeping a tight grip on its market supremacy without releasing any new products this quarter., the global tablet market's silver medalist apparently registered a double-digit shipment decline from Q2 2021, when the Tab S7 family was already getting long in the tooth.
Speaking of, bargain specialist Amazon is basically the subject of the biggest controversy and statistical anomaly right now, jumping 27 percent to 5.5 million unit shipments in the latest IDC report while slipping 19 percent to 3.4 million units as far as Strategy Analytics is concerned.
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