The Jenny Han Effect: How the YA rock star took charge of her own media empire

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The Jenny Han Effect: How the YA rock star took charge of her own media empire
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'The Summer I Turned Pretty.' 'To All The Boys I've Loved Before.' 'XO, Kitty.' With three hit book-to-screen franchises, bestselling-author-turned-showrunner Jenny Han shares how she built her YA media empire to last.

Enjoying the moment amid all the bustle, she reflected on the end of the shoot that was on the horizon. “It’s been very fertile,” said Han, who signed an overall television and film deal with Amazon Studios last year. “I’m having a lot of ideas and I’m thinking about the future. But right now, I’m very focused on landing this plane.”Han always knew that she wanted to tell stories. She’d fill notebooks with them growing up in suburban Richmond, Va.

“She has a clear creative vision and that’s articulated on the page in her novels, but she also has a very clear aesthetic understanding of the world of her characters,” said Han’s former editor Zareen Jaffery.

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