The J.Lo Super Bowl Discourse Is All About the Invisibility of Middle-Aged Women

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The J.Lo Super Bowl Discourse Is All About the Invisibility of Middle-Aged Women
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Today we learned that in the wake of the Super Bowl halftime show, novelist Jennifer Weiner and many of her “middle-age mom” Facebook friends felt personally implicated by 50-year-old Jennifer Lopez’s physique—or, to put it in Weiner’s words, “judged by dat ass.” In a New York Times opinion piece, Weiner waxes in disbelief that “at 50, [Lopez] is a force of nature, a woman who looks so amazing it’s like evolution took a tiny step forward, just for her.” Some of Weiner’s Facebook friends were “in awe” at this alleged evolutionary masterpiece, while others, like herself, also felt the pull of unfavorable personal comparisons.

, and both are direct products of middle-aged women’s sexual invisibility. In that halftime show, as with her existence on any stage or screen, J. Lo demonstrates the possibility of being a 50-year-old sex symbol, an older woman on display. There is cognitive dissonance here, because women of her age are so infrequently seen in this way: sexy, vivacious, and worthy of the camera’s zoomed-in gaze.

Of course, invisibility is often a tough pill to swallow. That is the motivation behind all manner of snake-oil youth serums, and possibly the middle-aged woman I recently saw getting fine metal threads sewn into her cheeks to allegedly activate collagen on, in not being so relentlessly watched—by individual humans beings as well as the culture at large. It can feel like permission to step away from beauty routines that previously felt externally mandated.

Thus, J. Lo is received as both personal affront and “impossible.” In this light, Lopez is first and foremost seen as “a woman flaunting her age in public,” as Vanessa Friedman, as opposed to a woman showcasing her body, voice, or dancing skills.: “‘50 Years Old in 1985,’ read one side, with a shot of Rue McClanahan from ‘Golden Girls,’ in period-appropriate feathered hair and a dowdy-looking sweater.

Of course, J. Lo suggests that somebody could be watching, and that goes against everything we have been told about women and middle age. This admittedly fills me with ambivalence: It’s the opening up of new pressures, and it’s also an ever-so-slight expansion of possibility and visibility. All I can hope is that one day there will be a choice between more than the limiting dichotomy of a woman “mocked as...

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