This article explores the inherent challenges large organizations face when attempting transformative innovation. It examines historical examples like Apple, Netflix, and Blockbuster to illustrate how protecting the status quo often hinders groundbreaking advancements. The text argues that the fear of job displacement within existing structures creates resistance to innovation, ultimately leading to missed opportunities.
When successful startups find their place in the market, focus shifts to keeping their place in the market.
Once a company reaches a certain size, its capacity for transformational innovation erodes because it unavoidably transforms into something else: an organism concerned with keeping its place rather than finding it. What happened next is fuzzy and the subject of a giant lawsuit. But no one contests that a) Apple incorporated those innovations into the Macintosh, its breakthrough product, and b) Xerox knowingly allowed it.
At its peak, Blockbuster Video had a market cap of $3 billion. Today, Netflix has a market cap of $400 billion, arguably Blockbuster’s for the taking. But the late fees.SAP, Unix, 3com, and Adobe are thought of as hugely successful market disruptors. Yet all of them were born at large, existing companies that could not, or chose not, to bring them to market.
Can large organizations make iterative innovations, slowly improving on their core assets over time? Of course. And those innovations are crucial to longevity.
Innovation CORPORATE INNOVATION TRANSFORMATIONAL INNOVATION BUSINESS MODELS RESISTANCE TO CHANGE JOB SECURITY
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