Celebrities and beauty editors are going wild for this skin-care treatment.
How to achieve a lifted, chiseled jawline and remarkably sculpted cheekbones? It seems we’re all on the hunt for a method that works. The term “sculpt cheekbones” alone has 233.6 million views on TikTok, while Google searches for “how to use gua sha” are up 50 percent in the last 30 days. Those in the know, however, are turning to buccal massage.
On the other hand, buccal massage—which involves working on the cheeks from inside the mouth—can “relieve tension, remove a build-up of toxins, awaken lazy muscles and open the facial contours to help the face feel more relaxed and stretched,” saysa facialist who has been championing buccal massage in her treatments for more than 15 years.
“A lot of people suffer from bruxism , and sometimes you just need a good massage to relieve it and help the skin look amazing,” agrees Guendalina Gennari, also known as, who first encountered buccal massage in her youth thanks to her Italian grandmother. “It’s mainly about working on the muscle, ligaments and fascia—all muscles have a memory, so the more you stimulate them, the more they return to their original shape.
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