There's something for every skin concern.
back in April. American beauty lovers immediately fell for the 19 products in the original line. The packaging was minimal, the price was right, and best of all, each product was focused on a single, powerful ingredient. Now, by popular demand, the brand is introducing five more formulas.
In an homage to the multitude of skin types and skin concerns on either side of the pond, the elevated lineup includes two serums, two moisturizers, and a cleanser. According to the brand, it's on "a mission to make gold-standard ingredients available to all" at affordable prices, and this launch lives up to that promise. The most expensive product here is still under $12.. The brand claims that this vitamin B-packed serum was one of the fans' most-demanded products.
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