Influencers on TikTok and Reddit earn a cut of the counterfeit goods trade by promoting high-quality “replicas” sourced from ecommerce sites in China.
Eben Fox makes it sound like the best shopping hack in the world. In a since-deleted TikTok video, the sneaker influencer gushed to his 120,000 followers about a relatively obscure ecommerce website called Pandabuy. “Everything is so cheap that you’re going to get instantly addicted,” said Fox, who goes by the online moniker Cedaz. “Imagine every single shoe or every single piece of clothing that you could never get because it’s so expensive is now obtainable for like 20 to 50 bucks.
investigated how the ecosystem works by examining retailers’ websites, documents shared in private Discord servers, and videos and spreadsheets available publicly online. Some influencers in the trade promote bootleg copies of self-help books, like Morgan Housel’s The Psychology of Money. One offered a “vintage” fake Chanel bag that had water stains on it to make the purse look older.
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