Burger King will start selling its meatless Whopper across the United States on August 8, the biggest rollout for Impossible's plant-based product.
The burger chain has been selling the Impossible Whopper, featuring a meatless patty made by Impossible Foods, in a few markets in the United States since April. It first tested the product in St. Louis before announcing in May that it would offer the Impossible Whopper nationally this year. Interest in plant-based protein has surged as many people try to reduce their meat intake for health or environmental reasons.
Instead, the chain is billing it as a limited-time offer, telling customers that the meatless Whopper will be available as long as supplies last. The sandwich is priced at $5.59, about a dollar more than the regular Whopper. The chain will evaluate the Impossible Whopper's performance for roughly a few months before making a decision, Finazzo said, as it does before adding any new item. But he noted that the brand has been"really encouraged" by the results so far.
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