The implications of democratised investing - The Mail & Guardian

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The implications of democratised investing - The Mail & Guardian
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SPONSORED: Huawei Gone are the days when investing was for the privileged few. Previously inaccessible financial markets and investment options are attainable by just about anyone thanks to fintech and the pioneering individuals behind them.

, Savage stated that this reflects the same trend that we are now seeing in South Africa, effectively empowering customers and “taking finance out of the cupboard”.

Asset managers or unit trust organisations don’t necessarily need to be worried as their target demographic is generally the wealthier 55-year-old male. Investment choices can be based on one’s age, income group, family, career etc, and thus the need for financial services does shift when there is less time to personally manage a portfolio as well as less of an appetite for risk. Younger investors on the other hand, have more time and tend to be in a position to take on higher risks.

Conversely, now investors are looking to invest in companies that will disrupt and make a better world through their offerings. Savage added that Tesla is a very good example of this and added that people want to be part of the storyline when these companies change the world. Additionally, investors want to invest in companies that do good within their communities as well as in the environment.

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