Women drive 70-80% of all consumer purchasing through a combination of their buying power and influence, yet women only hold 5.6% of CEO positions at retail companies in the S&P 500.
Last week, Shoptalk announced that 100% of its 2020 speakers will be women, sending a loud message to the retail industry. said Shoptalk’s Chief Global Content OfficerThe event company already had sixty male speakers confirmed for 2020, when leaders made the decision to host an all-female program. The organizers reached out to those male executives and asked them to nominate a female from their company to speak in their place.
, a technology company that provides visual search to some of the world’s largest retailers - enabling millions of dollars in commerce.Some might say that Shoptalk’s women-only policy for 2020 is a little extreme. But the event’s Founder and President, Simran Rekhi Aggarwal, “Extreme problems require extreme solutions.”, 600 exhibitors, and top tier media. The early press coverage and social media conversations about their announcement has already made an impact by re-opening an important dialogue, which hopefully will continue.
“I think every single industry can benefit from diversity, whether that be age, race or gender,” says Fryman. “At Syte, 50% of our workforce is female and that diversity allows a more complete view of a given problem or situation, sheds light on new angles, and keeps things interesting. And, above anything else, there are some very, very intelligent and thought provoking individuals out there that deserve to be heard.
At the very least, this bold statement about female leadership should cause managers, boards, and C-suite executives to think more holistically when it comes time for hiring, promoting, or electing. Given the profound impact that the small percentage of female leaders have already had on retail, Shoptalk did the industry a solid.
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