With Real Housewives of Atlanta fans begging for a full recast, The Impact: Atlanta is a nice alternative.
The Big Picture The Impact Atlanta season 2 premieres on October 5th on BET+. The eight-episode reality TV show puts a spotlight on Atlanta’s most dynamic and influential 20-somethings. The cast of The Impact Atlanta in season one are five young, Black, entrepreneurs representing a new generation of influencers. With the curtain finally pulled back we got to see not just who controls the social platform but how it works.
The Impact Atlanta drew a record number of new subscribers to the BET+ platform when season one premiered in October 2022. Viewers are intrigued to know more about these successful influencers and to get an insight into their world. Season One was a huge hit for BET+, which was clearly down the 5 stars of the show, who are all based in Atlanta. “I’m a natural-born hustler turning influence into capital turning followers into dollars”.
Lakeyah Danaee Robinson, 22, AKA Lakeyah, was born and raised in Milwaukee, Wisconsin. Lakeyah is a rising star in the world of hip-hop. A rapper, songwriter, YouTuber, and social media personality and the youngest of the group. New cast additions for season 2 include fan-favorite, Tuson Jewell who made cameo appearances in season 1. Tuson Jewell, AKA Tuson is a native of Detroit, MI, and was first seen on the show as a friend of Ari’s and Tae’s assistant. Tuson is an aspiring actor and a recording artist and released his first album, What’z My Name? At the age of just 10 years old.
In season one the cameras do get up close and personal with the cast and did reveal some of the tensions between Jayda and Ari. The pair were once very close, and their children often played together. Both Jayda and Ari have children with famous rappers, Jayda’s child’s father is Lil Baby, and Ari’s baby's father is G Herbo. Jayda and Lil Baby are no longer a couple, and Ari revealed on an episode on The Impact Atlanta that she is dating rapper Moneybagg Yo.
In an article written in the New York Times, in 2020, titled ‘The New Influencer Capital of America’, Taylor Lorenz reported on black influencers in Atlanta changing the paradigm. The article spoke about two all-black Gen Z creator mansions, the Collab Crib and the Valid Crib, whose creative members want to cement Atlanta as a hub for online talent and are hoping these homes will bring a level of legitimacy to their status within the larger creator ecosystem.
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