The Hydrogen Hype Is Proving To Be a Hard Sell

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The Hydrogen Hype Is Proving To Be a Hard Sell
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Hydrogen's grand ambitions face a hurdle as potential customers hesitate, questioning the viability of green hydrogen due to cost and infrastructure concerns.

Over the past decade, climate experts have touted the outsized role that hydrogen could play in helping the planet limit catastrophic global warming. Indeed, net-zero models have forecast that hydrogen could provide as much as 20% of the world’s primary energy by 2050, nearly as much as all renewables currently contribute to the United States’ energy mix. Not surprisingly, there’s no shortage of big hydrogen ambitions.

told BNEF, referring to the company’s 4.5 gigawatts in engineering and design work underway on European projects to generate green hydrogen. According to Marsh, EU member states are still incorporating their hydrogen roadmaps into their own regulations, delaying private investments.

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