The Human Element Behind Phia’s Push to Transform the Way We Shop

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The Human Element Behind Phia’s Push to Transform the Way We Shop
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Sophia Kianni is building tech-driven solutions to fashion's systemic challenges—and she knows real impact hinges on the right relationships, forged face-to-face.

Sophia Kianni is building tech-driven solutions to fashion's systemic challenges—and she knows real impact hinges on the right relationships, forged face-to-face.Ultimately, in the next five to 10 years,I'm Wired's Global editorial directorSophia, welcome.

Thank you for doing this.So when you think about your preferences,And so with advances in machine learningbut I realized how unsustainable the fashion industry was.to address the next six generations of humans.astronomically high rates.that if you can give everyone a personal shopping assistant,that they can buy things that they actually usethat at a lower frequency, more quality price point.how travel has maybe shaped your journey as an entrepreneur.of become a necessary part of my work.to San Francisco right before we closed our Series Aall these people saw what I had believed was true for years.this space and that we were the right people to do it.and I feel like I leave and my head is like full of ideas.Very interestingly, a tonWhat has been the hardest part of building PhiaI was very much raised with this mindsetThere's only so much time I have in the day.And so team building really has been the biggest lessonthe next year for you?to shop smarter essentially.who every single month are using itand we're working on these pain points of actuallyAnd then understanding like there's an opportunitySophia, congratulations on all of the success.

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