The Hollywood Sign Trust is leading the visitor center plan, kicking off the 100th anniversary and on the heels of the Sign's makeover.
The center's goal is to enrich and educate visiting fans, providing the Sign's storied history which dates back to 1923.
"People from all over the world have been captivated by the recent transformation of the Hollywood Sign, and now with fresh paint and the upcoming 100th anniversary, we are thrilled to move ahead on plans to create a one-of-a-kind Visitor Center," said Jeff Zarrinnam, chair of the Hollywood Sign Trust.
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