Announcing: The highest-paid YouTube stars of 2019
High-minded programming can be found on YouTube—it just doesn’t make much money. YouTube’s ten highest earners brought in a total of $162 million between June 1, 2018, and June 1, 2019, including Ryan and Nastya, as well a five gamers who play popular titles like. Dude Perfect, features five thirtysomethings playing with adolescent toys like a giant Nerf ball, and Rhett and Link , who perform food stunts like Flamin' Hot Cheetos flavored Pop-Tarts.
As the kids have shown, the videos are just the start. Ryan now has a line of branded toys, clothing and home goods sold at Target, Walmart and Amazon, a spinoff television show on Nickelodeon and a deal with Hulu to repackage his videos. Nastya, who gets six-figure checks from sponsor brands including Dannon and Legoland, will be launching a line of toys and mobile game, and publishing a book next year.
And who can blame them for cashing in? YouTube is working to limit revenue possibilities for children’s channels in response to a settlement with the FTC for allegedly violating the Children’s Online Privacy Protection Act rule. YouTube’s first step is a ban on targeted ads for kids’ content that begins next year. It’s been said by creators that the new guidelines may also affect natural search results so children’s videos don’t appear at the top of Google searches.
Anastasia, at least, is already thinking of Plan B. She dreams of becoming a dolphin trainer and cat doctor. “I wish I had the answer,” Chas Lacaillade, the founder and CEO of child star agency Bottle Rocket Management, says of landing that elusive secret to success. “I’d be a wealthier man.”Evan Fong, who’s known online as “VanossGaming,” notched over 1.5 billion views in our scoring period with his videos of
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