A guide to the improbable rise and rise of the Hawk Tuah Girl.
Since that fateful video, Welch has been caught in a media storm—addressing rumors on a popular podcast, performing alongside a country star, and selling tens of thousands of dollars of merchandise based on the phrase alone. Things have even taken a political bent, with Welch and her signature phrase becoming an emblem for the American right. All the controversy and the clicks have led to Welch gaining representation with a professional management company as a personality in her own right.
But what was so great about Welch’s timing? She struck when the iron was hot! Welch partnered with Tennessee-based apparel company Fathead Threads and quickly released a line of merchandise tied to the viral moment. Within weeks of going viral, Fathead Threads had reportedly sold more than $65,000 worth of “Hawk Tuah”–themed merchandise. The merch includes “Hawk Tuah ’24” hats for $32.78 per hat . According to Fathead Threads owner Jason Poteete, they’ve already sold 2,000 hats.
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