'The Great Restructuring of 2022: A Primer on Business Operations' by Kylegoesfast b2b organizationalculture
Before the 2020 pandemic, businesses viewed the job of digital marketing as something more than a fad but more akin to being a “necessary evil” business activity. Digital marketing teams became a highly fractured, generalized cost center for their organization. This is just a single example of how the traditional way of aligning your organization under a departmental structure led to implementing policies that did would not hold up under the digital “New Normal”.
This is just a single example of how the traditional way of aligning your organization under a departmental structure led to implementing policies that did would not hold up under the digital “New Normal.”Now, if we look at how the business will be structured in 2022 and beyond, let’s assume that the rapid digital adoption that was necessitated along with the 2020 pandemic led to new policies and ways to operate a business.
Naturally, the only way to compensate for this loose departmental structure will be to flatten the organization.In a middle-management-free organization, Data Operations Specialists will take over the supervision of their teams. Once these specialists manage their various data sources, the company will need to group employees based on their team’s shared responsibilities.
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